By joining WMG, we will be able to expand our international reach, explore new genres, reach new audiences, and take fan experience to a whole new level.” “Our team is made up of devoted fans who are curating the music, themes, and lifestyle brands that they know fellow fans will embrace. “It’s always been our goal to create the most authentic, exclusive products,” said Ernst Trapp. Welcoming EMP will be our latest move to expand our relationships with influencers across the globe.” “It’s also a big part of how music has visible and physical impact on global culture and fashion.
“In today’s streaming world, merchandise is still one of the best ways that fans can express their passions and personalities,” said Max Lousada, CEO of Recorded Music, WMG. We look forward to bringing Ernst, Jan, and everyone at EMP into WMG’s growing family of brands.” “Their music-led expertise will give us great insight into what audiences love and what they want, and at the same time open up exciting new opportunities for our artists. “EMP has built a powerful lifestyle destination that will be a perfect complement to our global artist development and marketing strategies,” said Stu Bergen, CEO of International & Global Commercial Services, Recorded Music, WMG. The company operates a network of websites serving 18 European countries, with a community of millions of customers, and a fast-growing paid loyalty program. Beyond music, the company has established itself as a lifestyle e-tailer, offering merchandise from major entertainment brands such as Disney, Marvel, Star Wars, and Harry Potter gaming brands such as Nintendo and PlayStation sporting franchises such as the NFL and alternative fashion brands such as Vans. The company is led by CEO Ernst Trapp and CFO Jan Fischer, who will continue to manage EMP as a fully staffed organization.įounded in Germany in 1986, EMP today offers fans merchandise from globally renowned bands such as Twenty One Pilots, Panic! At The Disco, Metallica, Motörhead, Guns n Roses, Nirvana, Pink Floyd, AC/DC, The Doors, and many others. Once the deal is complete, EMP will become a stand-alone, direct-to-fan business unit within WEA, WMG’s global artist and label services division headed by President Tony Harlow. EMP is currently owned by Sycamore Partners, a private equity firm based in New York. Warner Music Group (WMG) today announced it has entered into a definitive agreement to acquire EMP Merchandising Handelsgesellschaft mbH (EMP), one of Europe’s leading specialty music and entertainment merchandise e-tailers. Oaklins Cavendish, based in the UK, supported the pitch and the drafting of the information memorandum.EMP To Remain A Stand-Alone Direct-to-Fan Unit Run By Current Leadership Team After receiving 14 indicative offers, our German team, in a structured and competitive bidding process, was able to achieve a very attractive purchase price for the sellers. In total, over 80 companies were approached via Oaklins' teams. Oaklins' team in Germany initiated the transaction and advised the sellers in the process.
EMP MERCHANDISING UMSATZ PROFESSIONAL
Nearly 80% of the shares in EMP were held by the three founders of the business and the remaining 20% by a financial investor, who acquired the minority stake in 2011 in order to streamline operations and prepare the company for a professional sales process. The firm’s strategy is to partner with management teams to improve the operating profitability and strategic value of their businesses. The firm has more than US$3.5 billion in capital under management. Sycamore Partners is a private equity firm based in New York specializing in consumer and retail investments. and has a high level of customer loyalty.
The company has secured the business model and their margins sustainability even against large market players such as Amazon, Ebay, etc. Main product categories include textiles, street wear, fun products, music, posters and accessories. More than 90% of orders come through EMP's website. In addition to a prominent webshop, EMP operates four retail stores in Germany and Austria. EMP is a pan-European operation with a presence in fourteen countries, including Germany, France, Spain, Italy, the United Kingdom, Austria, Switzerland, the Netherlands, and the Nordic region. The private and financial shareholders of EMP Merchandising GmbH (EMP) have sold the company to Sycamore Partners and to the management team for an undisclosed consideration.ĮMP is a Lingen, Germany-based multi-channel retailer that has been selling rock music-inspired merchandise since 1986. Consumer & Retail | Private Equity | TMT EMP Merchandising GmbH has been acquired by Sycamore Partners
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